barneys new york

Works included under the legacy umbrella of Barneys NY are: event branding and signage, seasonal mailer editorial, brand activations and collaborations, sub-brand logo and icons, in-store signage and 5th Avenue window displays.

Barneys NY

Company

Visual Designer

role

Events, Branding, Print/Editorial, Digital/Social, Visual

type of work

Barneys NY

client

Pride

barneys events:

Created the entire visual language for the Pride event including custom gradients, type, store signage, dj booth, bar vinyl, Barneys table centerpieces, photo wall, window collages, animated social assets and evites.

Seasonal Mailer

barneys editorial:

Refreshed the article spreads in the Spring 2019 Men’s and Women’s Mailers. The goal was to make them feel more current while also staying true to the brand identity, and also ensuring that they would continue to work as a template with the possiblity of a variety of lock ups and content blocks.

Activations and Promos

barneys branding:

One case of a brand activation and collaboration is The Drop; an annual event in collaboration with Highsnobiety that played on streetwear drops. The goal of the theme in the posters below centered around the solstice.

Also shown are ideations to extend seasonal promotions with various designs, which are sent via mail to customers.

Impact Walls

barneys VISUAL:

Impact walls are large scale pieces of vinyl attached to walls to call attention to brands or products. See examples of these patterned and collage artworks.